Independent Web & AI Studio
A site you own, and software that does the busywork.
Websites designed and coded from scratch, plus the custom AI that runs behind them.
Worked with

What I do
Three things. I do all three myself.
Web Design & Build
Drawn and coded from scratch. No templates.
- Custom design, coded and yours to keep
- Forms, payments, booking, an easy editor
- Fixes after launch: text me, no ticket queue
- Found on Google and AI search, built in
Custom AI Systems
Software for the work you do by hand.
- Content engines: one idea, every channel
- Internal tools and dashboards
- Plugged into your CRM, inbox, and Shopify
Local Search
Your Google listing is your first impression.
- Profile fixed: category, hours, photos
- Every review answered, plus a QR code for your counter
- The same details on Google, Yelp, and your site
Recent work
Selected work
AI systems
Software that runs on its own

AI Content System · Ecommerce
Tahoe Teas
One idea in, four channels out, in the brand's own voice.
- channels
- 4
- back
- ~12 hrs/mo
- saved
- ~$10k/yr
Websites
Built to order, shipped fast
Eight clients. Fast and clean on any phone.

Ecommerce · Shopify
Tahoe Teas Storefront
A family tea company's Shopify store, in Tahoe City.
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Website & Local SEO · Contracting
Kauai Maintenance
A Kauai contractor since 1986, shown through their own job photos.
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Website · Wedding Planning
My Friend Does Weddings
Oʻahu wedding planners, with prices up front.
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Website · Café
Stellar Brews
A Grass Valley coffee shop. Menu, hours, directions.
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Brand & Website · Healthcare
ReForm Health Alliance
Brand, site, and SEO for a Nevada healthcare coalition.
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Website & Brand · Benefits
Avergent
Site and brand system for a benefits firm.
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Landing Page · Healthcare
NVHPHP
Launch page for Nevada's first High-Performing Health Plan.
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Portfolio · Personal Brand
Tica Lubin
A quiet, type-led portfolio for a sustainability designer.
Visit live siteWhy work with me
Three reasons to hire me
01
Speed
Live in two to three weeks.
No month-long discovery phase. No committee.
02
Craft
Hand-built, line by line.
This page is the sample. Open it on your phone.
03
Partnership
You talk to the person who builds it.
My phone number is on this page. That's the whole escalation path.
Who you're working with

I'd rather do the work myself and answer for it than hand your project down a chain.
I design the site, write the code, and build the AI behind it, for clients nationwide. If something isn't worth building, I'll say so.
01
We talk
About your business and where the work piles up. No sales pitch.
02
I design and build it
I draw it, then I code it.
03
You own what ships
Not licensed back to you. I'm a text away.
Two to three weeks for a focused marketing site, counted from the day I have your copy and photos. Bigger builds and custom AI take longer. You'll get real dates before we start.
Get in touch
Tell me what you're trying to build.
A few sentences is plenty. You'll hear back from me within a day. No sales call.
- Phone
- (530) 386-4145